In the context of Asia-Pacific luxury tourism is strongly transforming, Phu Quoc of Vietnam has made a strong impression. Recently, at the Asia-Pacific Luxury Travel Awards 2025 of Travel + Leisure magazine, Phu Quoc was honored to be the only representative of Vietnam to be in the top 10 "Best Islands in the region", ranked 3rd, just after Bali (Indonesia) and Koh Samui (Thailand).
Being continuously honored in global rankings affirms that Phu Quoc is no longer a "rising star" but has truly become a world-class destination brand, where visitors can find all the elements for a perfect vacation
In just nearly 10 years since JW Marriott Phu Quoc Emerald Bay pioneered in 2016, the island has had about 45 5-star resorts operated by leading international brands such as Marriott, Hilton, Accor, Rosewood... Turning an island that is little known to tourists into a luxury destination for the rich.
Iconic works and unique experiences
The world's longest 3-wire cable car, the Kiss Bridge - Vietnam's new tourism symbol honored by CNN, or the Guinness World Record-breaking Kiss of the Sea multimedia show in Sunset Town, have created an irresistible attraction.">Phu Quoc's remarkable development is built on a solid foundation, including:
A high-class tourism ecosystem
In just nearly 10 years since JW Marriott Phu Quoc Emerald Bay pioneered in 2016, the island has had about 45 5-star resorts operated by leading international brands such as Marriott, Hilton, Accor, Rosewood... Turning an island that is little known to tourists into a luxury destination for the rich.
Hon Thom is preparing to welcome "flagship" hotels such as The Luxury Collection Hon Thom, Rixos Phu Quoc, Ritz Carlton Reserve Hon Thom... In particular, The Luxury Collection located at the Aspira Tower is expected to become the second sail symbol in the world, attracting the richest tourist groups.">Welcoming a series of "super luxury" brands.
