The city aims to not only increase visitor numbers but also solidify its status as the premier tourist hub in Việt Nam – an appealing, cultured and distinct destination.
HÀ NỘI As the year draws to a close, Hà Nội is intensifying its efforts to boost tourism with innovative products, major events and regional collaborations. The city aims not only to increase visitor numbers but also to strengthen its position as Việt Nam’s premier tourist hub – an appealing, cultured and distinctive destination.
In the first nine months of 2025, Hà Nội welcomed over 26 million visitors, a remarkable 24 per cent increase over the same period in 2024. Tourism revenue soared to nearly VNĐ98.4 trillion, reflecting a substantial 20 per cent rise from last year. These figures underscore the resilience of Hà Nội’s tourism industry and its capacity to rebound strongly following global challenges.
The city’s tourism infrastructure has seen significant expansion and enhancement. Hà Nội now boasts nearly 3,800 accommodation establishments, offering more than 71,000 rooms. With around 2,700 travel agencies and over 9,400 tour guides operating, a robust and professional service network is in place to meet the evolving demands of both domestic and international travellers.
Since the start of the year, Hà Nội has been a magnet for tourists, hosting major events such as the Hà Nội Tourism Gift Festival, promotional initiatives at the Việt Nam International Travel Mart (VITM), and celebrations marking the 80th anniversary of National Day on September 2. The city also gained recognition at the Việt Nam Tourism Awards 2025, where numerous local entities were celebrated across 11 categories, covering travel, accommodation, transportation and dining.
