The program, co-organized by Sun Group and MobiFone, aims to attract international visitors to the central Vietnam city during the third quarter, the tail end of the summer travel season, often a peak time for tourists from countries like South Korea and India.
All international guests can claim one free eSIM by scanning a QR code in the arrival hall of Da Nang International Airport. To be eligible, visitors must present a foreign passport, be at least 18 years old, and have a device with built-in eSIM capability. Activation requires downloading the Sun Paradise Land and Hi Vietnam apps.

Visitors will receive 8 GB of high-speed 5G data valid for the first 24 hours after activation. Afterward, they can purchase additional Hi Vietnam service packages. The most affordable option, HVN3, costs VND90,000 (US$3.43) and is valid for 3 days, offering 30 GB of data, 50 minutes of domestic calls, 5 minutes of international calls, and free access to the Hi Vietnam, Facebook, YouTube, and TikTok apps. The premium bundle, HVN30, priced at VND300,000, is valid for 30 days and includes 300 GB of data, 300 minutes of domestic calls, and 30 minutes of international calls.
Additionally, users of the Hi Vietnam eSIM can receive discount vouchers from Sun World and its partners. Benefits include 5% off Sun World Ba Na Hills cable car tickets booked through the Sun Paradise Land app, up to 10% off food and beverage services at Sun World Ba Na Hills restaurants, discounts of up to 10% on souvenirs, and reduced fares on XanhSM taxis traveling to and from Ba Na Hills.

Recently, Da Nang ranked among the top four most favored destinations for Korean tourists in summer 2025, according to data from Tripbtoz. The city attracts many Korean visitors thanks to its appealing experiences, affordable prices, and unique destinations.

Vietnam's central city of Da Nang has welcomed the launch of two new international air routes from Manila of the Philippines and Bali of Indonesia, marking a significant step in expanding its connectivity across Southeast Asia.
In the northern highlands, Meo Vac Market bursts into life each Sunday as ethnic communities gather to trade, eat and preserve old traditions that remain untouched by tourism.
Starbucks on Saturday launched its highest store in Asia atop Mount Fansipan in Vietnam's northern mountains, allowing visitors to sip coffee while taking in views of clouds from the "roof of Indochina."
The Da Nang International Fireworks Festival 2026 will officially kick off on May 30, lighting up the sky of Da Nang with some of the world's most spectacular fireworks performances. This world-class event brings together international teams to create breathtaking fireworks displays over the beautif
With its breathtaking landscapes, rich culture, and world-renowned cuisine, Vietnam continues to capture the hearts of travelers from around the globe
The American travel magazine Condé Nast Traveler has announced the Gold List 2026, honoring outstanding accommodations around the world and recommending the best places to stay for travelers planning their 2026 journeys.
This March, Hội An will shine in a very different way. Not just with its familiar lanterns, but with a one-of-a-kind Dragon-Phoenix drone light show, opening the spectacular Light & Heritage Festival.
Leading travel magazine Travel + Leisure has published an analysis of Phu Quoc's tourism appeal, describing its nightly fireworks displays over the past two years as an unusual feature in the global travel landscape.
Authorities on Phu Quoc Island have established a tourism rapid response team to better protect visitors and address service-related concerns amid the local tourism boom.
Capella Hanoi has been honored by American magazine Travel + Leisure in its list of Asia's most architecturally stunning hotels, becoming the only representative from Vietnam to appear in this ranking.
AirAsia has officially kicked off the first quarter of 2026 by launching three new direct routes connecting Vietnam to key destinations in the region.
Locals and tourists have flocked to Ben Thanh Market, an iconic tourism symbol in downtown Ho Chi Minh City, after its walls, roof and façade underwent major refurbishment.
Lo Lo Chai is a village in the northern province of Ha Giang that has no modern construction. Lo Lo Chai Village in Dong Van District seen from the hill that hosts the Lung Cu flagpole, the northernmost point in Vietnam that marks the border with China. The village nestles in the rocky plateau of th
Homestays in Lo Lo Chai in northern Vietnam's Tuyen Quang Province are fully booked until the eighth day of the new year, leaving last-minute travelers to consider stay in tents or cheap places but at inflated prices.
Since 2017 an Australian tourism expert has watched Hanoi Train Street evolve from a neighborhood where laundry hung over the tracks into a hotspot, caught between commerce and safety.
O Quy Ho tea hills in northern Vietnam dazzle one last time with cherry blossoms as cloud seas and green slopes give way to a new urban vision.
From earning a living as a boat rower on the Hoai River, Mrs. Bui Thi Xong rose to international media attention through the photograph "The Hidden Smile," spreading the image of Hoi An and its people to the world. Mrs. Bui Thi Xong (also known in some places as Bui Thi Song ) lives in Hoi An Ward,
In 2025, Vietnam's hotels earned global recognition, earning top awards from the Michelin Guide, World Travel Awards, and major travel magazines.
On the evening of December 6, the UNESCO Global Geopark Đồng Văn Karst Plateau in Tuyên Quang, Vietnam, was honored by the World Travel Awards as the "World's Leading Cultural Destination 2025."
The city aims to not only increase visitor numbers but also solidify its status as the premier tourist hub in Việt Nam - an appealing, cultured and distinct destination.