Vietnam Among Worlds Top 10 Highest-Rated Travel Destinations in 2024

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Vietnam ranks 10th in a global travel survey with 87% satisfaction, praised for safety, affordability, and rich experiences
Vietnam has once again proven its appeal to international travelers, securing a spot among the world’s top 10 highest-rated countries in a recent global survey conducted by travel agency Flight Centre. The survey, which polled 170,000 travelers, ranked Vietnam 10th with an impressive satisfaction score of 87%, further solidifying its status as a must-visit destination.

Touted as a "gem of Southeast Asia," Vietnam was praised for its affordability, safety, and the diverse range of experiences it offers. From its bustling cities to its serene countryside, Vietnam continues to attract travelers of all ages and preferences, with its rich cultural heritage, natural beauty, and warm hospitality.

Singapore, another Southeast Asian destination, ranked sixth with a satisfaction rating of 90%. However, it was Vietnam's rapid post-pandemic recovery that drew attention. Having welcomed 11.4 million foreign visitors so far in 2024—already surpassing pre-Covid figures by 1%—Vietnam’s tourism sector has been bolstered primarily by South Korean and Chinese tourists. With a target of 18 million visitors for the year, the country’s tourism industry is experiencing robust growth.

Among the top three countries globally, Portugal took the lead with a 94% satisfaction rating, followed by the Cook Islands and Australia. Other countries in the top 10 included Japan, Spain, Greece, Ireland, and Turkey.

The recognition from Flight Centre highlights Vietnam’s ability to provide unique, enriching travel experiences, whether through its historical landmarks, vibrant street food scenes, or natural wonders like Ha Long Bay. With both its urban and rural attractions offering a balance of excitement and tranquility, Vietnam remains an accessible destination for all types of travelers.

As Vietnam continues to improve its tourism infrastructure and cater to the diverse needs of international visitors, it is well-positioned to remain a favorite on the global stage. Travelers looking for an affordable yet unforgettable adventure need look no further than Vietnam, a country that promises to leave a lasting impression.

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