Vietnam is becoming a new frontier for Hollywood filmmaking, offering stunning landscapes, supportive policies, and collaboration opportunities, as showcased at a recent conference in Los Angeles. On September 25, 2024, the Vietnamese Ministry of Culture, Sports, and Tourism (MOCST) hosted a significant conference titled "Destination Vietnam – A New Filmmaking Frontier" at the DGA Theater Complex in Los Angeles, USA. The event, part of a broader Vietnam Tourism and Cinema Promotion Programme, showcased the immense potential of Vietnam as an emerging hotspot for international filmmakers, particularly from Hollywood. The gathering drew key stakeholders, including film directors, producers, industry leaders, tourism businesses, and media representatives from both Vietnam and the United States.

Strengthening U.S.-Vietnam Relations Through Cinema
The event also celebrated the one-year anniversary of the U.S.-Vietnam Comprehensive Strategic Partnership (2024) and the upcoming 30th anniversary of the normalization of relations between the two nations in 2025. As part of the ongoing efforts to deepen ties, the Vietnamese government is leveraging its natural beauty and cultural diversity to position the country as an ideal destination for filmmakers and tourists alike. The MOCST aims to foster collaboration between the film and tourism industries, capitalizing on the unique synergy these two sectors offer.

Vietnam: A Cinematic Gem
Speaking at the conference, Deputy Minister of MOCST, Ho An Phong, emphasized Vietnam's rich potential as a filming location. "In an age where storytelling is becoming more global than ever, collaboration between Vietnamese and American studios offers limitless potential," he stated.

Vietnam's diverse landscape—ranging from lush jungles and serene beaches to bustling cities—provides filmmakers with unparalleled natural backdrops. Iconic locations such as Ha Long Bay, Hoi An Ancient Town, and Ho Chi Minh City offer a blend of historical charm and modern vibrancy, making Vietnam an increasingly popular choice for international productions.

In addition to its scenic advantages, Vietnam boasts a growing pool of local talent, with professionals adept in fields like design and post-production, eager to collaborate with international filmmakers. The Vietnamese government is committed to simplifying film permits, offering tax incentives, and providing logistical support to ensure a smooth production process. “When you choose Vietnam, you not only get a great filming location, but you also seize the opportunity to interact with a culture that is always eager to share its story with the world,” added Deputy Minister Phong.

Hollywood’s Interest in Vietnam
Representatives from Hollywood who have previously filmed in Vietnam shared their positive experiences at the conference. Justin Booth, producer of The Challenge: USA, praised Vietnam's diverse landscapes and supportive environment, expressing his desire to return not just for work but also as a tourist. "Vietnam is an ideal country to film and work in," said Booth.

Joel S. Rice, producer of the Netflix hit A Tourist's Guide to Love, also spoke highly of the country's cinematic appeal. “A Tourist's Guide to Love is our love story for Vietnam post-pandemic, and the film received immense affection from both the public and the press. Vietnam is the kind of place that stays with you—its beauty is unforgettable,” Rice noted, emphasizing how the film honored the country’s picturesque landscapes and rich culture.

Forging New Partnerships
A highlight of the conference was the signing of seven Memoranda of Understanding (MOUs) between Vietnamese and U.S. partners, signaling increased cooperation between the two nations' film and tourism sectors. These agreements pave the way for more American film crews to explore Vietnam as a prime filming destination for upcoming projects.

In addition to the formalities, guests were treated to traditional Vietnamese performances, including a water puppetry show and live music featuring traditional instruments. The event also featured a lucky draw with prizes from sponsors like Vinfast, Vietnam Airlines, and Oxalis, further celebrating the growing ties between Vietnam and the global filmmaking community.

Vietnam’s Appeal as a Filming Destination
Vietnam's push to attract international filmmakers is part of a broader effort to boost its tourism industry through cinema. Films set in Vietnam not only showcase the country's natural beauty but also help promote it to global audiences, driving tourism in the process. The Vietnamese government is committed to developing the country's film industry infrastructure and offering incentives to attract more international productions.

With its breathtaking landscapes, supportive policies, and growing reputation as a welcoming destination for filmmakers, Vietnam is positioning itself as a new frontier for Hollywood and the global film industry.