Mekong Delta thrives on community-based tourism, offering unique cultural experiences and sustainable travel. Popular spots like Sơn Islet and Út Trinh Homestay are key attractions.
The Mekong Delta region of Vietnam is witnessing a surge in tourism, driven by its rich indigenous culture, lush natural landscapes, and the growing popularity of community-based tourism. Known for its friendly locals, dense network of rivers and canals, and vibrant gardens, the region is uniquely positioned to offer visitors an authentic experience rooted in local traditions and rural life.
Community-Based Tourism: A Rising TrendThe Mekong Delta has harnessed its natural and cultural assets to develop a variety of tourism types, including ecological, cultural-historical, agricultural, and community-based tourism. This model, which integrates local communities into the tourism economy, is gaining traction and providing both tourists and locals with meaningful benefits.
One standout location is Sơn Islet in Cần Thơ City, where more than half of the local households participate in homestay services, restaurants, and tourist activities. This immersive experience allows visitors to connect with the local culture, while providing residents with a sustainable source of income.
Similarly, Chim Islet in Trà Vinh Province has become a hallmark of ecotourism. Known for its pristine environment, this destination encourages visitors to enjoy nature without relying on modern conveniences like air conditioning. The model not only preserves the environment but also enhances the tourist experience by highlighting the region’s natural beauty.
Since the official launch of community-based tourism in the area in September 2019, these efforts have paid off. In 2023, Chim Islet alone welcomed 22,450 visitors and earned VNĐ6.75 billion (US$274,535). The first six months of 2024 saw an additional 12,000 visitors, both domestic and international, signaling the growing appeal of this sustainable tourism model.
Local Success StoriesÚt Trinh Homestay in Vĩnh Long province is another shining example of the region's community-based tourism success. Located in Long Hồ district, this homestay employs 100% local staff, giving visitors an authentic taste of the Mekong Delta lifestyle. Guests are treated to the soulful melodies of Đờn Ca Tài Tử (Amateur Singing), a traditional art form that has deep roots in the southwestern region. In recognition of its commitment to preserving local culture and offering high-quality service, Út Trinh Homestay received the prestigious ASEAN Homestay Standard Award for 2017-2019.
Vice President of the Mekong Delta Tourism Association, Lê Thanh Phong, emphasized that these community-based tourism models, which combine agriculture with tourism, have been crucial in contributing to the socioeconomic development of the region. By creating stable livelihoods and improving living standards, the models have turned tourism into a cornerstone of local economies.
Tourism Growth and Future Prospects
In the first half of 2024, the Mekong Delta welcomed nearly 30 million visitors, including both domestic and international tourists—an 11.2% increase compared to the previous year. Revenue from tourism activities surged by 33%, reaching VNĐ34.8 trillion (US$1.4 billion). Notably, Japan has emerged as one of the fastest-growing markets for Mekong Delta tourism, as Japanese travelers are drawn to destinations that preserve traditional cultural identities.
To attract more high-spending tourists, particularly from markets like Japan, local authorities and communities are placing a stronger emphasis on preserving cultural heritage and protecting the environment. These efforts are critical to maintaining the authenticity of the Mekong Delta’s tourism offerings while appealing to travelers seeking unique, eco-friendly experiences.
ConclusionThe Mekong Delta’s thriving community-based tourism sector has proven effective in enhancing the region’s appeal while contributing to local development. With a focus on cultural preservation, environmental protection, and sustainable practices, the Mekong Delta is becoming a must-visit destination for tourists seeking authentic, immersive experiences in Vietnam.
